Storm's WildEye Live Series -- Storm Lures has expanded the WildEye Live Series introduced last year. New freshwater offerings include crappie, walleye and brook trout designs.

Storm's WildEye Live Series Brook Trout

Also new are five saltwater patterns: crab, shrimp, mackerel, anchovy and sardine. The lures feature durable PVC construction to stay tough for multiple strikes. The weighted heads make precision casting and deep-water jigging a cinch. Available in 1- to 6-inch sizes, all Live Series lures feature flash foils and holographic WildEyes for added realism.

Strike King Iguana -- Designed for big bass, the 10-inch Iguana is made of a new durable, tear-resistant material that's salt-injected and super-soft.

Strike King Iguana

Fish hold on because of feel and taste. The Iguana is available in seven colors.

YUM Sweet Cheeks -- YUM's new Sweet Cheeks swim bait features a scent chamber in the gills to hold YUM attractant. The scent then disperses slowly in the water, leaving a trail for bass.

YUM Sweet Cheeks

A weed guard renders the bait virtually weedless. Available in 3-, 3 1/2-, 4- and 5 1/2-inch sizes and six colors. Also new from YUM: the Craw Papi, the Pre-Rigged Craw Bug and the Forktail Dinger.

SPINNERBAITS
Booyah Spinnerbaits -- Booyah has added Citrus Shad, Wounded Limetreuse and Rootbeer Charteuse to its Tux & Tails spinnerbait colors.

Booyah Spinnerbaits

And fans of Booyah's Counter Strike spinnerbaits have five new colors to collect: Snow White, Chartreuse, Limetreuse, Cole Slaw and Citrus Shad.

Falcon Big Eyez Spinnerbaits -- Falcon Lures has expanded its Big Eyez spinnerbaits series, adding a new 1/2-ounce size and four new colors.

Falcon Big Eyez

Also new is the Big Eyez Triple Willow Leaf series in 3/8-ounce and 1/2-ounce sizes.

Lindy Buck-A-Boo Muskie Spinner -- Lindy's 7 1/2-inch Buck-A-Boo is a big-fish bucktail spinner with the added lift and life of pulsating marabou.

Lindy Buck-A-Boo Muskie Spinner

The 1 1/2-ounce hand-tied body performs with Buck-A-Boo's No. 7 French blade and is complemented by stainless- and nickel-plated hardware and bronze hooks.

Mann's Tidewater Spinnerbait -- The 1/4-ounce Tidewater Spinnerbait features 22-carat-gold-plated Colorado and Indiana blades, and ultra-thin wire for maximum vibration. It simulates a fleeing crab or a school of baitfish.

Mann's Tidewater Spinnerbait

It is available in a white or chartreuse-and-white skirt.

Punisher Lures' The Flame Spinnerbait -- Smallmouth guru Stephen Headrick designed The Flame. Each spinnerbait's skirt has a shade of red in it to make it look injured. This lure is available in 3/8-, 1/2-, and 1-ounce sizes with Colorado blades in gold, nickel and red. Skirts come in seven colors, including white, shad, chartreuse and bubblegum.

Worden's Rooster Tail -- Worden's Rooster Tail is now available in six new colors: Flash Black, Flash Blue, Flash Chartreuse, Flash Green, Flash Red and Flash White.

Worden's Rooster Tail

The new colors combine a new prismatic blade enhancement with light-reflective paint schemes to make the lures flash even more when being trolled or retrieved.

Tru-Tungsten FH Select Series and FH Custom Series -- These new spinnerbaits feature extremely low profiles and incredible action and feel.

Tru-Tungsten FH Select Series and FH Custom Series

Tru-Tungsten spinnerbaits are 50 percent smaller than lead and are equipped with black nickel hooks and Hydro-Silk skirts. They come in all sizes and colors.